Regular readers — please excuse me for a moment.
As traffic to this site has grown over the past few years, I’ve apparently come up on the radar of a number of companies that have products to sell. Most of these products are somehow related to drinks or mixology, and as a longtime booster of small producers (and of large ones who dedicate themselves to quality products), I’m generally happy to hear from them.
But something needs to be made clear: if you have a product to pitch, there are appropriate ways of going about it. Best scenario: buy an ad — really, the rates for myself and other drink bloggers are very cheap, and you’ll be hitting a target demographic. If you want to send a product for review, that’s okay, too, just ask first — my e-mail address is listed on the E-mail page; if I don’t reply after a couple of weeks, it’s probably safe to assume that I’m not interested, and you should look elsewhere.
What is not acceptable, however, is treating the comments section as your company’s billboard. For some reason there’s been a wave of this lately, with several merchants carpet-bombing my posts with near-identical comments that are thinly veiled advertisements. So John from Zico: buy an ad if you want to pitch your coconut water, but stop with the shilling on my rum and coconut water post; and Abby the absinthe lady? Forget it — your product sucks, and your comments have been deleted.
I’m sorry for dragging readers through this, but there are still a lot of people who don’t understand basic Internet etiquette. I’m sick of reading a comment from a smoothie company and wondering, “What the hell does this have to do with my post?” If your comment looks like an ad, it’s going to be marked as “spam,” and if you’re getting really egregious about it, I’ll report your ISP to SpamHaus. If you have something to sell, please either buy a legitimate ad, or contact me by e-mail.
Rant over. Thank you.