It happens to all blogs, or at least most: the fresh-out-of-the-gate frenzy, the building of a voice and readership, the finding direction and redirection, the plateau, the falloff, and the long periods of silence. And then, usually, death — or at least, whatever the online equivalent of disappearing into the Amazon jungle is; either way, once the path of regular blogging has been left behind, at some point you forget from which direction you started and you’re never heard from again.
Four years ago, less one month, I started this blog, and I’ve followed the first few phases above, all the way through the periods of prolonged silence, stopping just short of disappearing forever. In the first couple of years, I posted pieces on scores of different drinks; in the past year, however, I’ve covered fewer than 20. Looking ahead and at what the potentials for the Cocktail Chronicles were, I realized I had two main paths I could follow: either abandon the blog and let it drift across the Internet, gradually falling to pieces like a ghost ship (or, for a more apt example, Paul Harrington’s old cocktail posts on Wired, which shed links, images and pages over the course of months before eventually disappearing completely), or I could put a fresh tank of gas in the old blog jalopy and see if it could still get up to highway speed.
Being either too stubborn or too stupid to quit, I’m taking the latter route, and hence this upcoming exercise in intense booze-blogging: what I’m thinking of as Thirty in 30. It bugs me on some level that I’ve covered so few individual cocktails in recent months; so, for each of the next 30 days, ending on the fourth anniversary of the launch of the Cocktail Chronicles, I’ll be posting one drink. The cocktails selected will be all across the map: some will be old familiars, others quite new, and several are ones I’m trying for the first time; many have dwelled in my notebooks for months or even years, waiting to be blogged about, while others are those that have caught my eye only in the last few days; and some should be fantastic, while others may be must-misses — I’ve never aimed to only cover the best of the bibulous world.
Anyway, by committing to this publicly, I stand a better chance of following through. This could turn out to be a total pain in the ass, but I’ve got a little extra time on my hands right now, so what the hell — let’s go for it.