Five years ago, more or less â€“ not surprisingly, Iâ€™m running a few days behind on getting this post together â€“ in a moment sparked almost equally by inspiration and boredom, I created a Blogspot account, typed up my musings on David Wondrichâ€™s then-latest book (Killer Cocktails, at the time), and posted it online to be read by â€¦ well, mainly just me.
Now, having just reached the fifth anniversary of what became The Cocktail Chronicles, I have a mixed bag of results: hundreds of posts, scores of drink recipes, a daily readership thatâ€™s ranged from one to several thousand, more media attention than I deserve, about $4.50 in advertising revenue and a full-time writing career that owes quite a bit to this blog.
Five years in, I also have a dwindling enthusiasm for spending my free time doing much the same thing I do in my work life, almost no patience for the pubic lice of the Internet who seem to visit blogs looking only for items that will incense them into posting hateful comments, a fatigue with the incessant barrage of press releases pushing new types of booze that would be grossly out of place on this blog, and a lingering sense of guilt that I havenâ€™t blogged about the countless ideas, suggestions, samples, people and experiences that Iâ€™ve come across during the half-decade Iâ€™ve been running The Cocktail Chronicles.
Five is a milestone year; if it were a child, my blog would be losing its baby teeth and asserting greater independence about now, and indeed there are times when The Cocktail Chronicles feels like a creature distinct from me, something that for a long time has been an outgrowth of my interests and my personality, but which now â€“ due primarily to the time and effort required to keep up such an operation, coupled with my fatigue at doing the same â€“ feels out of sync with what Iâ€™m really thinking and doing.
Iâ€™ll spare you the full extent of my bloggy navel-gazing, but suffice it to say that as this blogâ€™s fifth anniversary approached, among the options I considered for its observation was the decision to whack it entirely. One day, it would be there, with the recipes for cutting-edge drinks I blogged about back in 2006 or 2007 that are now ubiquitous and even dated; and the next, like Paul Harringtonâ€™s belated cocktail section on Wired, The Cocktail Chronicles would be dissembled, its components scuttled into the dark depths of Internet oblivion. The idea of blogicide had a morbid allure, but ultimately â€“ whether itâ€™s because I still see value in the idea of maintaining the blog, or because I simply donâ€™t know when to shut up â€“ itâ€™s an option I cast aside.
Anyway â€“ enough with the Tim Burton-style necrodynamics. The Cocktail Chronicles is still here, itâ€™s five years old (which in blog years is somewhere around 112) â€“ whoopee! I havenâ€™t forgotten my login password and I still drink more kickass drinks than I can reasonably expect to type up during my free time, so Iâ€™ll keep the old girl running for a while longer yet just to see where it may take us all.
Thanks for coming along these past five years, or however long youâ€™ve been visiting the site. Iâ€™m not sure I can promise five more, but I have at least a few more good rounds left in me. Cheers.