Aaaand here comes Tales!
Wow, July came early this year. One day I’m moseying through my day, putting the kids on the school bus in the morning and sitting down at my desk to wrangle with whatever mess of projects I was working on at the time, and then all of a sudden HOLY SHIT! It’s July, and we’re less than a week away from Tales of the Cocktail.
In case you’re coming to New Orleans this year — and even if you’re not, but are bored and just want to poke around on the Internet right now — here’s where you can find me:
- On Thursday, July 9, from 10:30am - noon, I’ll be joining Haus Alpenz founder and all-around esoteric-booze madman Eric Seed and Nopa bar manager (and no-less an esoteric-booze madman) Neyah White for a wide-ranging, bare-knuckle debate about Vermouth & Aperitif Wine. Okay, it’ll actually be pretty mellow in all likelihood, and it’s a presentation rather than a debate, but how many times do you get the chance to put “bare-knuckle” and “vermouth” in the same sentence? Join us, and you’ll find out–
- Thursday afternoon, from 4:30 (VIP arrival) to 7:30, I’ll be shaking up a mess of Dunniettes during the Cocktail Hour, which appears to be SOLD OUT. Get ‘em while they last–
- Friday afternoon, from 12:30pm - 2pm, I’m moderating another SOLD OUT event, “Using Blogs and Online Tools to Promote Your Bar, Brand or Career“. I’ll likely prattle about my fellow bloggers o’ the booze for a bit, as well as share some insights both from my role as a blogger and as a journalist who relies on blogs and tools like Facebook and Twitter to see what’s going on out there, but the real fun starts when the panelists step in: Robert Heugel, who blogs at Drink Dogma and recently opened Anvil Bar & Refuge in Houston, one of the most ambitious new craft-cocktail bars in the country; and Steve Raye, who heads Brand Action Team and is a marketing consultant to the drinks industry. Robert will talk about the world of blogging bartenders and how his blog became an effective tool in building and launching Anvil (among other things); and Steve, who actually studies this stuff for a living, will unleash a mighty flood of information about the marketing side of things that should help better explain the blog world for brand managers and other industry types looking to utilize this young resource. But before I move on, I thought maybe I’d utilize this online tool to ask: Are you coming to this session (or would you, if you were at Tales)? And if so, what kinds of topics would you like to see addressed by the panel? I’ll try to address a few of the suggestions during our Q&A. Drop a note in the comments or shoot me an e-mail at paul{at}cocktailchronicles{dot}com. And in case you saw earlier coverage of this event, yes, Jeff Morgenthaler was originally on the panel, but he had to drop off when he realized it conflicted with his back-waxing appointment, or his audition as a Xante spokesmodel, or something like that — I’m hazy on the details.
- Immediately after that panel, until about 2:30, I’ll be in the Monteleone lobby, signing newly released reprints of Cocktails: How to Mix Them, by Robert Vermiere, published by Mud Puddle Books and including an introduction by … well, me, of course — why the hell else would I be standing there in the lobby?
- Friday evening, I’ll have my ass handed to me several times over by some of the top bartenders in the field as I participate in the On the Fly Competition. Why Morgenthaler, who’s emceeing the event, invited me to compete is a mystery to me, unless he anticipated my back-waxing and pull-my-finger comments and wanted to get back at me somehow. Regardless, I’ll be up against powerhouse bartenders including Neyah White, Eric Alperin, Misty Kalkofen, Todd Thrasher, Michael Glassberg and Giuseppe Gonzalez, plus David Wondrich just so I can’t take the “but I’m a writer, I don’t know what I’m doing” path. For extra humiliation, I’ll not only prepare my drink against these bartenders in public, but serve it to a team of judges that includes Dale DeGroff, Tony Abou-Ganim, Francesco Lafranconi, Bridget Albert, Xavier Herit and Antoine Gervais. I’d invite you to come watch me be shamed in public, but alas this event also appears to be SOLD OUT. That’s just great.
In between times, I’ll be downing Sazeracs and Pimms Cups, along with a muffaletta or two and a couple of more ambitious meals around town. Be sure to keep track of the whole boozy bliggety-blog gang over at Tales Blog while Tales is underway, and if you’re in New Orleans next week, I’ll see you soon.

Created by the good folks at
When Ted and Charles Munat manned the bar, though, it was something to behold (not that you can tell from my horribly blurry photo; hopefully Anita got something better): Fully embracing the ethic of the Slow Food movement, the Munats not only used the freshest ingredients, but they also made certain that guests had time to enjoy the drinks by moving at a pace that resulted in a 30-minute (or longer) wait at the bar at times. It was a brave and risky stand to make for sustainability, but ultimately the planet and our palates owe them thanks.
Taking advantage of their generosity — not to mention the free labor they wheedled out of some of the city’s finest bartenders, including Andrew Friedman from
What happened was absolutely brilliant. Turning the typical meal-cocktail pairing event on its ear, dishes were constructed around the drinks, instead of the other way around. This was pretty confusing at first (C. Munat’s instructions to me consisted almost entirely of the single word, “Savory”; pressed to elaborate, the response was basically “Meat. Red.”), but once cocktail recipes were sent to the restaurant, Phred and Laurie worked with the flavors and came up with some phenomenal dishes. A couple of the pairings were a little squiggly, and some were spot-on; overall, it was a fantastic meal that hopefully exposed a lot of local people to Elemental, the participating bartenders and the bibulous brilliance of Martin Miller’s Westbourne Gin. Plus, C. Munat wormed his way into extra dessert, which he no doubt got for free.
It’s safe to say I prepared more for the absinthe session — no wonder, I had a 30+ slide presentation on vintage absinthe cocktails, along with details from old humor books and morality missives that I thought worked well with the idea of historic absinthe cocktails. For this session I had the great fortune to be paired with co-moderator Gwydion Stone, of the
The “Making Your Own Ingredients” session faced many of the same challenges, but fortunately this time I knew they were coming: initially we had no staff to mix drinks, so I recruited volunteers before discovering that we didn’t even have basic things like cocktail shakers to use. Fortunately I had a lot of support, so the panel participants batched their own drinks, Daniel from PDT stepped in to mix, and we recruited
Complicating matters further, one of the panelists, John Deragon from PDT, was participating in the Cocktail Apprentice program, and about an hour before the session he realized he wouldn’t be able to participate. He arranged for Daniel to fill in in the kitchen plus talk about the bar’s fat-washed bacon bourbon, and recruited Robert Hess to step in and talk about Abbot’s bitters. Crisis just barely averted and with the panel running on rims, we had to just dive in and see what happened — fortunately, the nervous energy translated into a really lively session, and panelists
That’s my perspective, anyway — I dunno, maybe from where you were sitting we looked like a bunch of idiots. Anyway, if you were at one or both of the sessions, thanks for coming and I hope you enjoyed the drinks; and if you weren’t there, then … I guess we’ll see you next year.

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