About 18 months ago, following a gradual slowdown in posting here at the Cocktail Chronicles, I realized that the future of this blog lay in one of two directions: either I could make a graceful bow and head for the exit after four years of intense booze-blogging; or I could pull my shit together enough to trot out a few new things in thanks to those whoâ€™ve been visiting the blog since the early days, and for the more recent arrivals, as well. Choosing the latter course, I inaugurated 30/30, which was just a lazy shorthand way of saying, â€œIâ€™ll write about 30 drinks over the course of 30 daysâ€ â€“ a manageable yet still challenging workload, especially for someone whose enthusiasm for blogging was still barely visible in my rear-view mirror, waving forlornly in the receding distance as I headed down the metaphorical highway without it.
Well, if mid-2009 was a slowdown for the Cocktail Chronicles, late 2010 has been all but dead. Itâ€™s been a couple of months since my last recipe went up, and if it werenâ€™t for a bit of enthusiasm for Audrey Saundersâ€™ and Dave Arnoldâ€™s recent event in New York, it would have been total radio silence here — not that thereâ€™s enough of a readership right now to really notice the quiet. But as one commenter noted on my most recent post — my ONLY recent post: â€œscrew the rest of your life and responsibilities – get back to work on this more often to make me happy.â€ And as tongue-in-cheek as that was intended, itâ€™s also absolutely spot-on — this blog originated in mid-2005 as an alternative to what I had going on in my day-to-day at the time, and was designed not only for my own entertainment but for the purpose of getting good drinks into the hands of more people. Now that the Cocktail Chronicles has helped lead me into writing about drinks full time, thereâ€™s no reason the blog shouldnâ€™t be a continuing part of my boozy little world, so itâ€™s time to once again show my thanks to those who keep coming around to this site by actually posting on a drink or 60.
Yes — Iâ€™m making â€œThirty in 30â€ a double. Starting today, and continuing until — oh, hey, thatâ€™s Christmas Eve! –Iâ€™ll post recipes and detailed nonsense about two drinks every day, for a grand total of 60 shots of joy, wrapped into 30 posts that will more-or-less run along clear themes. In an attempt to reconcile my day-job drink-writing with my free-time booze-blogging, Iâ€™ll be raiding my own back catalog to a certain extent, writing about some of the drinks Iâ€™ve come across while working on articles for magazines or newspapers but which I never got around to posting online. Iâ€™ll also dust off a few drinks Iâ€™ve written up over the past few years for Serious Eats, and throw in a few recipes that have been hanging out in my notebook for months or years, that were always intended as posts but just never made it all the way. And finally, Iâ€™ll be featuring a few cocktails that are more gestures of gratitude on my part than drink recipes per se, that Iâ€™m soliciting from a few Seattle bartenders who have been so incredibly patient and helpful to me over the past five or so years.
Is this some sort of gimmick? Hell yes! But why not — it was fun the first time around, mostly, and I could probably use the exercise in speed-blogging. I canâ€™t promise thereâ€™ll be photos for everything, and Iâ€™ll certainly not promise that theyâ€™ll all be drinks youâ€™ve never had â€“ indeed, I have a few on the list that are either recently celebrated oldies or in the running for contemporary classics; obscurity isnâ€™t the goal here, quality is. One thing I can promise is that Iâ€™ve sampled my way through all of these drinks, and there are some genuine winners on the list.
So, enough talk â€“ letâ€™s bring on the first round of 60/30.